Work with me
I take on a small number of advisory projects, when the problem is a strong match.
Most of what I know is on this site, free. When a founder or go-to-market leader needs someone to work through a positioning or narrative problem with them, that's where I come in.
Start a conversationI can help when…
Your company has outgrown the way the market understands it.
The business has changed, but your position still reflects the company you used to be.
Your market has become harder to differentiate in.
Competitors increasingly look and sound alike, and feature-level differentiation isn't creating a meaningful choice.
You're changing who you sell to.
You're moving upmarket, reaching a new buying center, or need to make the company relevant to a broader set of decision-makers.
Your product portfolio has become more complicated than your story.
You've added products, capabilities, or use cases and need a coherent position that makes the whole company easier—not harder—to understand.
You know what you believe, but haven't turned it into a market narrative.
There is a real point of view inside the company, but it hasn't yet become an argument that can shape how the market sees the problem.
How I work
Built around the problem.
Advisory engagements are built around a specific positioning or narrative problem rather than a predetermined set of deliverables. Depending on the problem, that can range from a focused strategic advisory engagement to deeper work developing the positioning or narrative alongside your team.
Advisory
Ongoing counsel for founders or marketing leaders working through positioning, narrative, category, competitive, or market strategy decisions.
Strategic project
A defined engagement around a major positioning or narrative challenge, such as repositioning, a new market, portfolio expansion, or a new strategic narrative.
Workshop
A focused working session designed to align a leadership or go-to-market team around a specific market, positioning, or narrative decision.
Start a conversation
Tell me what’s going on.
A few sentences about your company and the problem you're working on is plenty. I read every message myself and will reply to let you know whether it looks like a good fit.